Alongside the art direction for this product demo commercial, I was working on the storyboards. This turned out to be the fun part. I recently bought myself a secondhand Wacom Cintiq. It’s been on my wishlist for a decade, but they’ve been prohibitively expensive until recently. It’s also hard to justify a purchase of a grand or more for something you’re not sure you’ll use regularly. I’d walk up to them every time I saw one in person and doodle to see how good they’d gotten. Usually I was disappointed with the disconnect between the tip of the pen and the actual line being drawn.. i.e. the space between the surface and the screen, and the lag in the responsiveness. That hasn’t been entirely solved but it has gotten better as computers get faster and the screens get better. Recently tablets have become popular (finally!), and Wacom has made a stand alone tablet with their pen technology in it. This is essentially the device I’ve been dreaming of for my entire career (seriously? it took that long?), but still…. it’s too expensive. It has, however, had the effect of driving more second-hand units out on to the market. So for […]
I spent a few weeks working on this interesting project. On paper it could have been a potentially dry product demo/commercial, but actually the script had a little spark to it and the client had an interest in keeping things engaging. So with the same spirit I took to creating the visuals. It was supposed to be two minutes or less. But when I got the script at two and a half pages long, I had to challenge the length and see if we could trim it. But ultimately this was about conveying specific information, rather than abiding by any fixed time slot. So the video ended up being 25% longer than it was originally planned for. Take note… one page of script is roughly one page of screen time. Of course it can vary wildly depending on how it’s written and what the content is. But if you start there you’ve got a good guide. I’ve been on other projects where the producers didn’t know this and it’s come back to bite them in the butt later when, for a fixed bid, they’ve found themselves producing a lot more screen time than they anticipated… for free. So be careful […]
