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The Phoenix Gene – Book Series Cover Art

The Phoenix Gene film pitch, concept artwork and game were all Art Directed by Michael Cawood. But when it came time to work on the first three book covers Michael was busy working on the VR Game. So, JP Cawood worked with a specialist book cover artist to steer the look towards styles book readers are more familiar with and settled on a style that the book reading community liked. The new look involved iconic symbol-like imagery over a background that related to the story pulled from other IP concept artwork and then adapted to fit the new style. Michael came on board as his time freed up from the game to polish the visuals and make adjustments ready for publishing. Then he took over the cover design work for the rest of the book series keeping the designs in line with the established style.

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The Phoenix Gene – 3D AI Art Direction

Drawing from The Phoenix Gene VR game universe, I developed a series of original AI-generated storytelling and marketing images to begin visualizing the narrative worlds of the game and its companion novels. Using Higgsfield AI, I accessed a suite of image generation models — including Nano Banana, Seedream, Kling, and Flux — to explore a range of visual styles and cinematic possibilities.

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The Phoenix Gene – Live Action AI Direction

Drawing from The Phoenix Gene VR game universe, I developed a series of original AI-generated storytelling and marketing images to begin visualizing the narrative worlds of the game and its companion novels. Using Higgsfield AI, I accessed a suite of image generation models — including Nano Banana, Seedream, Kling, and Flux — to explore a range of visual styles and cinematic possibilities.

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The Phoenix Gene – 2D AI Art Direction

Drawing from The Phoenix Gene VR game universe, I developed a series of original AI-generated storytelling and marketing images to begin visualizing the narrative worlds of the game and its companion novels. Using Higgsfield AI, I accessed a suite of image generation models — including Nano Banana, Seedream, Kling, and Flux — to explore a range of visual styles and cinematic possibilities.

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The Phoenix Gene – VR Game

VR Action Game, Narrative Experience and Book developed for Meta Quest 2 and Quest 3 and PCVR

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The Phoenix Gene – Development Art Direction

Feature Pitch

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Eru – Animated TV Series

TV Series Pitch

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The Wrong Rock – Short Film

Short Film

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Maisey the Dragon – Series

TV Series Pitch

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Cupids Apprentice – Film

TV Series Pitch

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It’s a Squirrely Life – Film

TV Series Pitch

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Third Planet Problems – TV Series

TV Series Pitch

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Ruby Rocket – Series

TV Series Pitch

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Devils, Angels & Dating

In 2006 I started developing a short computer generated film called 'Devils, Angels and Dating'. This film was made with the internet in mind, fully aware of modern trends. I was inspired by modern dating trends and let those themes influence the core ideas behind the film.

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Panda Pander

Panda Pander gathered a few million hits at Crackle before they changed their format. After Two Face Tabby I didn't want to spend so long on my next project so I did some one off exercises to flesh out my showreel while I spent a few months developing the pre-production material for Panda Pander (working title "Shelf Life").

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Character Design Portfolio

Character Designs by Animated Filmmaker, Michael Cawood